“To survive the future, we must go back to what has always worked in the past: caring, community and making people feel special.” Pat Flynn, New Media Expo 2015 Keynote Speech
14 million bees spilled on a highway in Washington in April, and the energy of those swarms is the closest thing I can think of to what it felt like when I walked into the New Media Expo (NMX) 2015.
Key influencers in the universe of blogs, vlogs, podcasts, and web videos set attendees abuzz with ideas and inspiration during the 4-day Expo. I’m going to break out the most surprising points from each session I attended, but first I want to tell you my 5 biggest takeaways from the whole Expo.
First impressions are powerful — even in a 20-minute TED talk. Van Edwards and her team found that participants watching TED talks had already made decisions about how smart, charismatic, and credible the speaker was within seven seconds of watching the video.”
—Lindsay Kolowich, “The Science of a Great TED Talk: What Makes a Speech Go Viral” @lkolo25, http://blog.hubspot.com, April 3, 2015
2-Column Scripts Help Integrate Visuals with Content
Are you making a video online course? What will you deliver from? Here are common choices:
- Wing it. I know this stuff and don’t need notes.
- Notes on cards. I just need cues.
- PowerPoint or Keynote. I like to know what comes next, plus I can throw in visuals.
- Half script—a combo platter of notes and full sentences. I like to make sure the facts are correct and new areas flow well. But some stuff I know cold.
- Full script. I like to know I’ve covered everything, including transitions, jokes, and asides.
Notice a common theme here? Except for the first case—“winging it”—all these approaches use writing to teach, via the act of reading. But here’s the thing: great teachers don’t just read a written lecture—even if they’re working with a full text.
They deliver. And they teach.
And on video, they have about 7 seconds to engage the viewer.